This paper examines the gender politics of the Australian far-right populist party, Pauline Hanson’s One Nation. While scholarship increasingly recognises the salience of gender to far-right populism globally, the Australian case remains comparatively underexplored. Drawing on a diverse dataset of materials spanning One Nation’s initial parliamentary presence in the 1990s and its contemporary resurgence, the paper analyses the structuring role of gender in the party’s political project, from its channelling of white male grievance to its contemporary crusades against so-called "gender ideology”, “wokeness” and “diversity, equity and inclusion (DEI)”. Moreover, the paper shows how One Nation’s innovative digital communication strategy, including its satirical animated online series Please Explain! And feature film A Super Progressive Movie, has expanded the party’s capacity to visually communicate its gendered worldview to contemporary audiences. As One Nation evolves from a fringe minor party into a significant force in Australian politics, understanding the centrality of gender in its political project has become increasingly important.
